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FirstLook

Sourced market intelligence from just a URL.

  • Company URL in, sourced dossier out.
  • Built for when there’s no teaser, no CIM, and you need to get smart before the next call.
FirstLook brief on a fictional demo company.
Demo: Prairie Managed IT (fictional)

Walk-through:

01

Search for companies

FirstLook home screen with the URL composer and a ledger of recent briefs.
Home
02

Get the brief

Screenshot is just a snippet. Full brief includes:

  • Verdict and rubric score
  • Company snapshot — HQ, locations, employees, revenue band, what they do
  • Ownership, leadership, and succession intelligence
  • Industry context with primary-source citations
  • Mandate fit, screening flags, and information gaps
  • Prioritized diligence agenda
  • Valuation comps and exportable outputs: cover note, PDF, Word, Excel
  • Source links and footnotes for key figures
  • Discovery and pipeline tracking
Company snapshot section of a FirstLook brief.
Snapshot section
03

Know what to ask

Agenda section of a FirstLook brief.
Agenda section
04

Explore more

Discovery memo with top candidates and market read.
Discovery memo
05

Track the pipeline

Pipeline ledger with stat strip and table of recent briefs. Filter, sort, export to Excel.
Pipeline ledger
Why I built FirstLook
  • Seven years screening private companies manually: 1,000+ targets, 100+ deeper company profiles, and dozens of industries.
  • Manual was the only way to get it right. It also took hours per company.
  • General-purpose AI is fast, but on this work it often fails in predictable ways:
    • Misidentifies the company.
    • Misidentifies the owner.
    • Goes haywire on quantification.
    • Is inconsistent across runs on substance and formatting.
    • Treats weak sources as primary.
  • FirstLook is the system I wanted: deliberate identification, ranked sources, structured output, quantification only where it’s defensible.
Currently in private beta — ask about beta access →